Ted baker - No Ordinary Designer Label


Ted Baker launched as a shirt specialist in Glasgow in 1987. From the beginning the brand had a clear focus on high quality, attention to detail and a quirky sense of humour; the first stores even offered a laundry service for every shirt purchased, which soon earned Ted the title ‘No Ordinary Designer Label’.

The label soon expanded, opening stores around the world and developing a presence in some of the leading department and independent stores in the country. From the small shirt company founded in Glasgow, Ted would grow to become a household name…


Ted Baker has become a global lifestyle brand offering menswear, womenswear, accessories and a plethora of other products. Quintessentially British, Ted Baker is famed for its classic styling with a quirky, contemporary twist, high quality and distinctive use of pattern and colour that appeals to the discerning men and women who trust Ted to deliver something out of the ordinary. Ted Baker menswear is a celebration of fashion and British eccentricity and has become synonymous with distinctive detailing and the finest fabrics and finishes, whilst the covetable womenswear collection is formed of Ted’s now iconic prints, exquisite detailing and fluid fabrics, designed for those with a taste for the finer things in life.


1987 – The idea for a global brand came to Ted whilst fishing!

1988 – First stores opened in Glasgow, Manchester and Nottingham.

1990 – First London store opened in Covent Garden.

1995 – Ted Baker Womenswear launched.

1999 – The Endurance suit was born.

2000 – Ted Baker footwear launched.

2013 – 25th Anniversary of Ted Baker

2015 – Ted Baker womenswear turned 20!